Balázs is a research and analytics oriented business development professional with 20+ years of experience. In his work he combines his financial background with his enthusiasm towards insight and research-based strategy formulation. In his current position at Enbrite.ly he is responsible for business development. Their aim is to bring back transparency in online advertising by separating human and robot traffic to help businesses figure out how they are wasting their marketing budget on not real platform traffic. He is a member of the national paragliding team holding a European record with the distance of 249 km.